Why Nokia Chose Windows Phone

A lot of people are wondering why Nokia didn't choose to go with Android. How can Nokia differentiate themselves when Android is a lot more open and free than Windows Phone ? As usual, the key to this is in the details. If you read the announcements carefully, you'll see that Microsoft offered Nokia something Google most likely didn't.

These are the reasons I think may be responsible for this decision.

1.Competition

  HTC,Samsung,LG,Sony and even a few other companies (Micromax,Meizu,Karbonn) have entered into Android a long long time before Nokia.So it may have been extremely difficult for Nokia to make a mark in the market with Android.However with WP the situation is quite different .Though Samsung and HTC have WP phones they are not as deeply customized as their Android counterparts are.Hence Nokia can easily take advantage of this.Nokia & Microsoft may be a killer combination,right?

2.Customisability

 Nokia has got a considerable say in Windows Phone 7's development, and this is the crux of the matter. With Windows Phone 7, Nokia can differentiate from the inside-out, whereas with Android, all they could do was be at the mercy of Google and develop skins. Nokia had a much stronger negotiation position while dealing with Microsoft than while dealing with Google, and as such, Nokia managed to get a lot of influence not just after a new version is released, but also during its development.
And this is why Nokia went with Windows Phone 7. And it makes sense, too. No phone maker currently has the kind of influence over Android that Nokia will have over Windows Phone 7. In other words, while Nokia will no longer develop their smartphone operating system in-house, they still have more influence over their OS than Samsung, HTC, and LG do. And that's the key.

3.Unique UI

Windws Live Tiles .Unique,isn't it?At least I think that.And with WP8 down the line,WP will be much more polished and usable.Well,maybe Nokia has made the right decision after all.







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1 comment for "Why Nokia Chose Windows Phone"

  1. Windows Phone Development
    may be the latest smart phone platform, but it has already taken significant market share and poses a big aggressive threat to iPhone, Android, and BlackBerry.

    ReplyDelete