Microsoft recently released 4 new Windows 8 video ads.The video ads are global and are going to be aired in 42 countries joined by printed ads, outdoor posters as well as their online counterparts to help boost user awareness and quick adoption of Microsoft’s latest computer OS.
The advertising agency responsible for the videos is Crispin, Porter and Bogusky and here’s what the agency’s Chief Creative Director Rob Reilly had to say about the ads.
We selected music from up and coming bands. We didn’t want to use overly popular songs because we wanted to bring the viewer on a journey of discovery, both through the storytelling and the music that accompanies these stories. Sometimes, as in “Express Yourself,” by Labrinth we found a new take on a classic old song, much like the reinvention of Windows.
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