LG's Green Marketing Strategy:

Green Marketing has become one of LG's Corporate Social Responsibilities. As part of LG’s strategy to improve on the environment, Green Marketing has being employed by LG Electronics Company in the development and marketing of products like the LG-3D Plasma Cinema designed to minimize negative effects on the environment. The recent Green product is the LG plasma TV that has the energy star logo on it.

 

This energy star logo is an indication that LG Company is aware of the green house effect and therefore is participating in the reduction of greenhouse gasses by striving to produce energy saving products for its customers. Interestingly, environmentally aware consumers tend to earn more and are willing to pay more for green products, LG, Electronics has made it a prime concern to educate consumers on how to use the Green LG-Plasma TV.